Marketing Executive

Marketing Executive 

Contract:  Full time, flexible

Salary: £25,000

Location: Manchester


The role

We’re looking for a talented marketing executive to join our team.  This is a great opportunity for someone with 1-2 years experience, looking to develop a marketing career in a dynamic tech start-up. This role will report into the Head of Marketing and Communications.

As our marketing executive, you will be working closely with all members of the marketing team and play an important role in helping to develop, execute and measure effective content-led marketing activities and campaigns to directly support user growth and retention.

This is a cross-functional role that requires an ambitious and motivated individual who is able to work independently and in collaboration with others.


Responsibilities include but are not limited to the following:

  • Marketing content: develop and/or assist in developing resources each month to drive leads, awareness, and/or other important metrics (examples include writing blog articles, case studies, creating infographics, explainer videos, etc.)
  • Rider acquisition and nurturing: working with the user growth lead to develop and execute campaigns and initiatives at every stage of the customer journey using marketing automation and promotional tools.
  • Digital channels: growing relevant audience on social media channels & company website. Optimise the performance of our digital channels and campaigns.
  • Events: supporting the community and events lead in organising and executing the local events and activities to drive ridership.
  • Partnerships: work with the Partnerships and Campaigns Lead to support a healthy lead generation programme.
  • PR: Working with PR team to generate articles and content for the press and social media.


Skills and experience

While the ideal candidate should fulfil most of the list below, we know that ideal candidates rarely exist, so we will consider all applications from people keen on learning to fill in any gaps.

You will have a mix of skills including: 

  • A creative eye, technical skills, organisation and project management capabilities. 
  • Keen to develop and learn and willing to take on new responsibilities quickly.  
  • Experience of using Intercom or similar customer engagement platforms is a bonus.
  • Knowledge of social media marketing, Hootsuite and Google Analytics 
  • Excellent communications skills, a story teller with exceptional writing skills
  • Experience of developing marketing content 
  • Strong analytical skills and interest in technology 
  • Organised, efficient and capable of managing multiple projects
  • Enjoys a fast-paced environment 
  • Degree or equivalent in marketing, communications, media or business 
  • Experience of marketing automation campaigns
  • Adobe CC skills or equivalent design experience
  • Experience with Final Cut or equivalent 
  • Understanding SEO 
  • HTML and CSS skills  

 
What we are offering in return 

  • The opportunity to build business and help Beryl on our journey to become one of the biggest micromobility providers in the world.
  • A combination of the highest quality team and product - we are winning work because of our ability to demonstrate that we are market leading in both respects.
  • Enough autonomy and resources to make your vision a reality.
  • Management buy-in at the highest level. 
  • A competitive salary package  
  • A flexible working environment
  • A beautifully fitted-out, brand-new office space in Cambridge Heath. 
  • Cycle to Work Scheme
  • Enhanced Parental Leave
  • 24 days holiday, plus bank holidays
  • Beryl Bikes membership
  • Online perks and discounts including free yoga every wednesday and access to Headspace
  • Family and friends product discounts

 

Our company

Here at Beryl, we have a clear vision: to build a better world by getting more people in cities on bikes. 

Our aim is to be the UK's leading micromobility company, delivering financially sustainable shared schemes to UK communities. As the only B-Corp micromobility operator, we care about community, safety, the environment, and beautiful design.

Beryl is growing, both nationally and internationally, and now is the most exciting time to join our team.


Diversity

At Beryl, we are proud to be an equal opportunity employer. All candidates will be fairly reviewed for the role without regard to race, religion, sexuality, age, disability, gender identity, nationality, or any other protected status. We particularly welcome people from a BAME background or those who are disabled as they are currently under-represented in our workforce. If you wish to discuss reasonable adjustments for this role please indicate this within your application and we will be in touch with you.

While upholding the Equalities Act we are committed to continuing to improve our workplace culture and environment. We strive to support all staff and maintain an inclusive workplace, we champion and support mental health and wellbeing activities.

We value employees from diverse backgrounds and family arrangements, and have flexible working policies that support our staff in balancing their personal and work lives.

Additional information

  • Remote status

    Flexible remote

Or, know someone who would be a perfect fit? Let them know!

Greater Manchester

Kings Park
M17 1QA Manchester Directions

Working at Beryl

We've worked hard to make our culture one that is positive, relaxed, and incredibly hardworking. We put a real emphasis on growth and personal development, and we encourage learning at every opportunity. 

We understand that there is life outside of Beryl, and we fully support this with flexible working, time off for volunteering and other commitments, and an enhanced parental leave scheme. We celebrate all of our wins, personal and professional.

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