User Growth Lead

Our company

Here at Beryl we have a clear vision: to build a better world by getting more people in cities on bikes. Our aim is to be the UK's leading micromobility company, delivering financially sustainable shared schemes to UK communities. As the only B-Corp micromobility operator, we care about community, safety, the environment, and beautiful design.

Beryl is growing, both nationally and internationally, and now is the most exciting time to join our team.


At Beryl, we are proud to be an equal opportunity employer. All candidates will be fairly reviewed for the role without regard to race, religion, sexuality, age, disability, gender identity, nationality, or any other protected status. While upholding the Equalities Act we are committed to continuing to improve our workplace culture and environment. To make sure we are supporting all staff, we have two mental health first aiders and take care to look out for one another. We value employees from diverse backgrounds and family arrangements, and have flexible working policies that support our staff in balancing their personal and work lives.

The role:

The User Growth Lead is concerned with the user funnel and effectively moving high value/quality users along it. They will be deeply connected to the user funnel and key metrics indicating success along the way. 

They will be concerned with driving positive user behaviour with a focus towards increasing the user LTV, reducing churn and growing revenue. 

They will work within our growth team and closely with our product and tech teams to champion the analytical and data-led work that drives success across core business metrics. 


  • Customer/Cohort Analysis
  • Using data to drive insights and assumptions to guide user growth activity
  • Executing on insights and experimenting on assumptions that have the potential to impact user growth metrics
  • Identifying, tracking and sharing core user metrics, including but not limited to:
    • Awareness, Acquisition, Activation
    • Engagement
    • Purchasing/rider behaviour & User LTV
    • Retention / Churn
    • Revenue
  • Ownership of core user metrics
  • Customer Lifecycle mapping and management
  • Working with the wider growth team to drive projects that improve customer lifecycle metrics
  • Using data and insights to support creative projects and campaigns that drive awareness, education, purchase, engagement and advocacy.

    Skills and experience:

    While the ideal candidate should fulfil most of the list below, we know that ideal candidates rarely exist, so will consider all applications from people keen on learning to fill in any gaps.

    • Email marketing campaigns
    • Customer Lifecycle management experience
    • Strong data analysis skills
    • Experience with using and running queries on Looker
    • Strong Excel skills
    • Previous experience in a start-up, preferably mobility/transport or green-tech industry
    • Previous experience working within a multi function growth team
    • Proactive and highly skilled at executing multiple complex projects with strong project and timeline management.
    • Highly collaborative & skilled in gaining insights across multiple fast moving departments & projects. 
    • Bachelor’s Degree in relevant field or equivalent experience in prior roles.


    What we are offering in return 

    • The opportunity to build the business and help Beryl on our journey to become one of the biggest micromobility providers in the world. 
    • A combination of the highest quality team and product - we are winning work because of our ability to demonstrate that we are market leading in both respects.
    • Enough autonomy and resources to make your vision a reality.
    • Management buy-in at the highest level. 
    • A competitive salary package: £35-£40k (negotiable)
    • A flexible working environment
    • Access to our employee share option scheme
    • A beautifully fitted-out, brand-new office space in Cambridge Heath. 
    • Cycle to Work Scheme
    • Enhanced Parental Leave
    • 24 days holiday, plus bank holidays
    • Beryl Bikes membership
    • Online perks and discounts
    • Cycle to work scheme
    • Family and friends product discounts


    Or, know someone who would be a perfect fit? Let them know!

    244-254 Cambridge Heath Rd
    E2 9DA London Directions 020 3196 5244 View page

    Remote (UK-based)

    United Kingdom
    GY1 2JT London Directions

    Working at Beryl

    We've worked hard to make our culture one that is positive, relaxed, and incredibly hardworking. We put a real emphasis on growth and personal development, and we encourage learning at every opportunity. 

    We understand that there is life outside of Beryl, and we fully support this with flexible working, time off for volunteering and other commitments, and an enhanced parental leave scheme. We celebrate all of our wins, personal and professional.

    Already working at Beryl?

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